A backlink, also known as one way link or inbound link is the term used when any website, other than your own domain, places a clickable hyperlink leading to your website from their own. This is often referred to as off-page SEO. (search engine optimization).

The most desirable backlink is one that uses keyword anchor text instead of your website URL for the link. Anchor text simply means that the web address is linked with HTML code to your keyword phrase. An example of anchor text can be seen when a site has a “click here” or “Read More…” clickable link. For the best results though, you should use your keywords as this will tell the search engines that the link leads to a website about that topic.

Whenever possible, you should create your own code to be placed on other websites for backlinks. You know which keywords you are trying to rank your site for so you will be the best one to ensure the person linking back to you will get it right if you do the work for them. Make it easy for people to link to you by providing your backlink code within your website that they can just copy and paste in their website.

If you are doing the backlinks yourself, you can get high quality links through placing your anchor text links in forum signatures, blog comments, social marketing profile pages such as Twitter and Facebook. Make sure you take advantage of any chance available to put your link in anchor text format. This will greatly improve your search engine placement for your desired keyword phrase.

This is just one way you can improve your search engine placement and promote your website through off page SEO. I have much more information available on my website.