The terms email capture and lead capture refers to getting your website visitors to add their email address to your opt-in form allowing you to add them to your emailing list. Once they are on your mailing list, you then have the ability to contact these leads or potential customers in the hopes of converting them into buying customers in the future.

Typically, you use a lead capture page, also known as a squeeze page or landing page, and present your visitors with an offer of a free report, newsletter or mini-course that will be delivered by email in exchange for them opting into your subscriber list. This is also known as permission based email marketing.

You can use a single opt-in or double opt-in system to capture leads. With a double opt-in system, the visitor fills in the form and then will immediately receive an email that will instruct them to click on a confirmation link to confirm that they really want to receive emails from you. This is a security measure to prevent users from having their email added to lists without their permission. By clicking on the link, they are verifying the email and establishing the fact that they are the owner of that email address.

A marketer may choose this method over the single opt-in option to prevent being accused of sending spam emails. This also prevents visitors from entering a bogus email address to get your free offer and reduces the number of bounced emails in your list.

For businesses, it is important to gather leads and build an email list as it often takes several contacts before an internet user will trust you enough to follow through and make a purchase. It is also much easier to sell to existing buyers and leads than it is to attract new customers for future sales offers.

Relationship marketing and email marketing is only possible if you have captured leads to your mailing list.

In the world of internet marketing, list building using lead capture software is a powerful method used by the most successful entrepreneurs online.

It is widely understood that in order to sustain an online income one must create a customer list. One needs to continually give their list something of value that the subscriber either needs or wants. Meanwhile always growing and nurturing this list.

By using a lead capture squeeze page and driving traffic to it you have the opportunity to offer value to your potential subscriber. A squeeze page is a one page website that’s only purpose is to collect email address. Therefore the page always has an opt-in form usually attached to an autoresponder. Typically the squeeze page offers something free in exchange for the persons email address.

I cannot express enough the importance of a well done squeeze page. In most cases you only have about eight second to grab your audience attention. If you are not successful you most likely will never get that person back.

Don’t over load your squeeze page with too much information. Just tell your prospect what you can do for them and make it exciting. Then tell them you are sending a free gift and how it relates to this particular niche once they subscribe to your list. Again make it personal and exciting.

Lead capture squeeze pages are simply a very important tool used to create an online income that will grow and last for years.

There is a lot more information available about lead capture software and list building. We go into detail about creating and growing your email list on our website. This information is extremely important to achieving a successful online business.

To find out more about lead capture pages visit our website http://superteammarketing.com/ for a free list building mini-course or sign up at http://www.superteammarketing.com/products/quick-squeeze-pages.

The challenge of building a targeted email subscriber list haunts many aspiring marketers. You have two options. Build your list quickly by spending money on acquiring prospective customers. Increase your subscriber count slowly, through expanding your existing marketing base. When attempting to expand your business quickly, Google AdWords presents an attractive alternative to acquiring opt in subscribers.

Google offers an advertising program known as AdWords, where you will create an advertisement, and then pay per click for each visitor that comes to your site. When someone searches for a particular keyword in the Google search engine, your ad will show up on the top or to the side of the results.

So how does this benefit your list building efforts?

When a visitor clicks your advertisement, they will be directed to your page, meaning that you have an excellent opportunity to collect their information, through the use of an email subscription box.

Beware! When using this service, there are many pitfalls that can quickly eat through your advertising budget. The difference, between following and not following these tips, can mean that you will pay ten times as much in order to gain an email subscriber.

Google AdWords utilizes quality scores, in order to ensure that people who visit their search results are not redirected to junk pages. Junk advertisements could decrease the relevancy of their search engine results, sending potential customers to competitors such as Yahoo Search or Bing.

The Google quality score ranges from one to ten, with ten being a perfect score. Generally speaking, a higher quality score results in significantly lower costs per opt in list conversion.

Here are some tips to lower the price of your opt in conversion rate costs. Handbags will be used as the keyword example.

1. Try to register a domain name with the keyword, which you are trying to advertise. For example, handbagshop.com will give you an increased quality score for the word handbag.

2. Write keyword specific content. Google does not appreciate spam landing pages. Attempt to write at least 400 words of specific content about the keyword.

3. Bid on less common keywords. Competition is high for single word terms. Try to expand your keyword research. Instead of bidding on the keyword handbag, try longer terms such as designer handbags, purple purse, or fashion bags. The more specific your keywords, the less you will pay per conversion rate for an email list subscriber. In addition, highly targeted customers are more likely to purchase goods and services from you.

4. For each of these obscure keywords, create an individual page with the keyword as the title. For example, when bidding on the keyword fashion bags, write a 400 word article with the title as fashion bags.

5. Utilize negative keywords. If a prospective opt in email list subscriber uses one of these keywords in their internet search, they will not see your advertisement. For example, someone searching for free handbags is not likely to purchase your product, and your advertising money has been wasted.

6. Bid high at first. You can always lower your bids later on, as your quality score improves. Higher bids mean increased rankings in the advertising algorithms. Google AdWords appreciates high click through rates on their advertisements, and they will reward you with lower bid prices. If you initially start with low bids, raising your quality score is much more difficult.

To build their opt in email lists, many entrepreneurs have utilized Google AdWords with great effectiveness. While learning the ins and outs of pay per click list building, there exists a steep learning curve. Following these tips should allow you to receive a high conversion rate at an inexpensive price.

There are many more strategies and techniques you can use to capture leads and build your opt-in mailing list.

To learn more, visit http://www.superteammarketing.com. This free membership site gives you access to top notch mini-courses, articles, lead capture tools, and hundreds of free resources to use to make your business more successful online.