Keries Blog

A backlink, also known as one way link or inbound link is the term used when any website, other than your own domain, places a clickable hyperlink leading to your website from their own. This is often referred to as off-page SEO. (search engine optimization).

The most desirable backlink is one that uses keyword anchor text instead of your website URL for the link. Anchor text simply means that the web address is linked with HTML code to your keyword phrase. An example of anchor text can be seen when a site has a “click here” or “Read More…” clickable link. For the best results though, you should use your keywords as this will tell the search engines that the link leads to a website about that topic.

Whenever possible, you should create your own code to be placed on other websites for backlinks. You know which keywords you are trying to rank your site for so you will be the best one to ensure the person linking back to you will get it right if you do the work for them. Make it easy for people to link to you by providing your backlink code within your website that they can just copy and paste in their website.

If you are doing the backlinks yourself, you can get high quality links through placing your anchor text links in forum signatures, blog comments, social marketing profile pages such as Twitter and Facebook. Make sure you take advantage of any chance available to put your link in anchor text format. This will greatly improve your search engine placement for your desired keyword phrase.

This is just one way you can improve your search engine placement and promote your website through off page SEO. I have much more information available on my website.

In the world of internet marketing, list building using lead capture software is a powerful method used by the most successful entrepreneurs online.

It is widely understood that in order to sustain an online income one must create a customer list. One needs to continually give their list something of value that the subscriber either needs or wants. Meanwhile always growing and nurturing this list.

By using a lead capture squeeze page and driving traffic to it you have the opportunity to offer value to your potential subscriber. A squeeze page is a one page website that’s only purpose is to collect email address. Therefore the page always has an opt-in form usually attached to an autoresponder. Typically the squeeze page offers something free in exchange for the persons email address.

I cannot express enough the importance of a well done squeeze page. In most cases you only have about eight second to grab your audience attention. If you are not successful you most likely will never get that person back.

Don’t over load your squeeze page with too much information. Just tell your prospect what you can do for them and make it exciting. Then tell them you are sending a free gift and how it relates to this particular niche once they subscribe to your list. Again make it personal and exciting.

Lead capture squeeze pages are simply a very important tool used to create an online income that will grow and last for years.

There is a lot more information available about lead capture software and list building. We go into detail about creating and growing your email list on our website. This information is extremely important to achieving a successful online business.

To find out more about lead capture pages visit our website http://superteammarketing.com/ for a free list building mini-course or sign up at http://www.superteammarketing.com/products/quick-squeeze-pages.

The challenge of building a targeted email subscriber list haunts many aspiring marketers. You have two options. Build your list quickly by spending money on acquiring prospective customers. Increase your subscriber count slowly, through expanding your existing marketing base. When attempting to expand your business quickly, Google AdWords presents an attractive alternative to acquiring opt in subscribers.

Google offers an advertising program known as AdWords, where you will create an advertisement, and then pay per click for each visitor that comes to your site. When someone searches for a particular keyword in the Google search engine, your ad will show up on the top or to the side of the results.

So how does this benefit your list building efforts?

When a visitor clicks your advertisement, they will be directed to your page, meaning that you have an excellent opportunity to collect their information, through the use of an email subscription box.

Beware! When using this service, there are many pitfalls that can quickly eat through your advertising budget. The difference, between following and not following these tips, can mean that you will pay ten times as much in order to gain an email subscriber.

Google AdWords utilizes quality scores, in order to ensure that people who visit their search results are not redirected to junk pages. Junk advertisements could decrease the relevancy of their search engine results, sending potential customers to competitors such as Yahoo Search or Bing.

The Google quality score ranges from one to ten, with ten being a perfect score. Generally speaking, a higher quality score results in significantly lower costs per opt in list conversion.

Here are some tips to lower the price of your opt in conversion rate costs. Handbags will be used as the keyword example.

1. Try to register a domain name with the keyword, which you are trying to advertise. For example, handbagshop.com will give you an increased quality score for the word handbag.

2. Write keyword specific content. Google does not appreciate spam landing pages. Attempt to write at least 400 words of specific content about the keyword.

3. Bid on less common keywords. Competition is high for single word terms. Try to expand your keyword research. Instead of bidding on the keyword handbag, try longer terms such as designer handbags, purple purse, or fashion bags. The more specific your keywords, the less you will pay per conversion rate for an email list subscriber. In addition, highly targeted customers are more likely to purchase goods and services from you.

4. For each of these obscure keywords, create an individual page with the keyword as the title. For example, when bidding on the keyword fashion bags, write a 400 word article with the title as fashion bags.

5. Utilize negative keywords. If a prospective opt in email list subscriber uses one of these keywords in their internet search, they will not see your advertisement. For example, someone searching for free handbags is not likely to purchase your product, and your advertising money has been wasted.

6. Bid high at first. You can always lower your bids later on, as your quality score improves. Higher bids mean increased rankings in the advertising algorithms. Google AdWords appreciates high click through rates on their advertisements, and they will reward you with lower bid prices. If you initially start with low bids, raising your quality score is much more difficult.

To build their opt in email lists, many entrepreneurs have utilized Google AdWords with great effectiveness. While learning the ins and outs of pay per click list building, there exists a steep learning curve. Following these tips should allow you to receive a high conversion rate at an inexpensive price.

There are many more strategies and techniques you can use to capture leads and build your opt-in mailing list.

To learn more, visit http://www.superteammarketing.com. This free membership site gives you access to top notch mini-courses, articles, lead capture tools, and hundreds of free resources to use to make your business more successful online.