The Key to Building a Long-term Online Income!

 Always, always, always capture the contact details of your visitors to your web pages.

Rather than generating traffic through pay per click, search engine optimization, and other methods and then sending that traffic to your affiliate link, you should make an effort to convert them into list members first.

Why?

Two reasons:

1. simple mathematical reasoning; and
2. the collective experience of many marketers.

The simple mathematical reasoning goes something like this:

Virtually everyone who would have purchased the product will opt in to your mailing list. And many who definitely would not have purchased the product will opt in to your mailing list.

So instead of converting at a rate of around 1-3% (in affiliate sales), you will convert between 15 and 40% of visitors (to your mailing list).

From there, not only will you get the chance to contact the willing buyers, you will also be able to contact your more reluctant visitors to convince them to purchase your product.

Additionally, once they’re on a list, this is no longer a one-off effort. You get the chance to market to them again and again for months or even years.

As a marketer, one of the best tools you have available is your list. Always, always, always use your list. It is the key to building a long-term sustainable online income.

This article was published in my latest newsletter.

You can subscribe to my newsletter at www.keries.com/newsletter.

Keries

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This entry was posted on Saturday, June 20th, 2009 at 6:36 am and is filed under Internet Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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